VW Introduces Think Blue Umbrella With Touareg Hybrid Launch ...

Volkswagen Group Malaysia are introducing their environmental sustainability initiative called ?Think Blue Umbrella? with the launch of their fuel-saving Touareg Hybrid SUV.

?Think Blue? became the umbrella for Volkswagen?s activities relating to sustainability back in 2010 and has been introduced in more than 30 markets in the world.?They are promoting their initiative across the globe, putting more environmentally sound vehicles with lower emissions and encouraging everyone to drive in the most environmentally friendly way they can.

?Think Blue is an attitude that goes beyond technologies and products. It reflects the spirit of the time, setting new benchmarks for environmental responsibility, fuel consumption and emissions, and it encompasses all environmental initiatives within the Volkswagen Group under one roof. Launch of the Touareg Hybrid is the first step towards introducing Think Blue in Malaysia. At Volkswagen, we believe that our new product offerings will support our agenda of encouraging eco-conscious behaviour and contributing to a sustainable future.? said?Managing Director of Volkswagen Group Malaysia Ricky Tay.

?The recently concluded Malaysian budget showcases the Malaysian government?s commitment to energy efficiency and environmental sustainability with increased investment and encouragement to green technology based products. At Volkswagen, Blue is the new Green and we see the launch of the Touareg Hybrid as well as Think Blue as initiatives that support the important pillars of development in Malaysia.? he added.

As the vehicle to lead their initiative, this Touareg Hybrid SUV boasts big power and torque but, at the same time, delivers class-leading fuel efficiency. The 3-litre V6 TSI petrol engine with electric motor produces a maximum output of 375 hp and a mighty 580 Nm of torque at 3,000 to 5,250 rpm and mated to an 8-speed automatic gearbox, it accelerates to 100 km/h in just 6.5 seconds, topping out at 240 km/h.

Despite the excellent performance figures, this new Hybrid SUV still returns a remarkable combined cycle fuel consumption of just 8.2 litres/100km and has a CO2 emissions level of just 193g/km. Additionally, in?compliance with its eco-conscious feature, there?s no plug-in required as the car will automatically recharge itself while in drive mode.

It also comes standard with the Start/Stop and re-generative braking systems, Hybrid Powertrain Monitoring System, e-Mode button, air suspension and 19-inch ?Salamanca? alloy wheels.?So far, only Tungsten Silver Metallic finish is offered here.

This new Volkswagen Touareg Hybrid SUV is now available for RM616,888 at all authorised dealerships nationwide.

Think Blue Drives Into Malaysia On The Touareg Hybrid

Volkswagen introduces its commitment to environmental sustainability

KUALA LUMPUR, October 9 ? The Touareg Hybrid is now introduced in the Malaysian market, heralding the roll-out of Volkswagen?s Think Blue umbrella here.

An extension of the Touareg product line up, the new Touareg Hybrid extends the brand?s SUV segment and offerings to Malaysian consumers as an alternative in sustainable and responsible mobility.

Showcased on the brand?s Think Blue platform at the Volkswagen Das Auto Show 2012 recently, this model is a true showcase of Volkswagen?s brand promise of innovation, responsibility, and sustainability. The Touareg Hybrid features Volkswagen?s pioneering TSI technologies that come together to make the vehicle economical and efficient without compromising on quality and performance, into a hybrid package, thus accentuating the Think Blue umbrella.

The objective of Think Blue, an environmental sustainability umbrella by Volkswagen that has already been rolled out in 30 markets, including internally within Volkswagen Group Malaysia, addresses the need to harmonise individual mobility and sustainable behaviour in the future. The philosophy links innovation, responsibility for the environment, and collective actions to achieve this goal.

Commenting on the roll out of Think Blue and the launch of the Toureg Hybrid in Malaysia, Managing Director of Volkswagen Group Malaysia Ricky Tay said, ?Think Blue is an attitude that goes beyond technologies and products. It reflects the spirit of the time, setting new benchmarks for environmental responsibility, fuel consumption and emissions, and it encompasses all environmental initiatives within the Volkswagen Group under one roof. Launch of the Touareg Hybrid is the first step towards introducing Think Blue in Malaysia. At Volkswagen, we believe that our new product offerings will support our agenda of encouraging eco-conscious behaviour and contributing to a sustainable future.?

?The recently concluded Malaysian budget showcases the Malaysian government?s commitment to energy efficiency and environmental sustainability with increased investment and encouragement to green technology based products. At Volkswagen, Blue is the new Green and we see the launch of the Touareg Hybrid as well as Think Blue as initiatives that support the important pillars of development in Malaysia,? added Mr Tay.

The highlight of the Touareg Hybrid is the combination of the revolutionary TSI engine and Volkswagen?s advanced hybrid drive system, aimed at creating engines that offer significant benefits by reducing fuel consumption and CO2 emissions without compromising on their superb power delivery. These technologies embody Volkswagen?s commitment to environmental sustainability and were introduced in the country long before Think Blue. More efficiency, less pollution, unlimited driving pleasure: technologies and products that achieve environmental compatible mobility without sacrificing dynamic performance and everyday suitability is an important element of this TSI technology.

The recipe for the success of Volkswagen?s TSI engines is to be found in the brand?s ?downsizing? strategy. Maximum power is obtained with minimum fuel consumption from a smaller engine. The reduction in engine size has brought better efficiency, as there is less power loss resulting from friction. The smaller engines also have the advantage of being lighter.

Touareg Hybrid

A 3-litre, six-cylinder petrol engine, the Touareg Hybrid encompasses Volkswagen?s TSI technology to deliver class-leading fuel efficiency. Attaining the maximum power of 380PS, its maximum torque ? a hefty 580Nm ? is available over an immense range of engine speeds: 3,000rpm to 5,250rpm.? This sets the stage for responsive engine performance.

Mated to an 8-speed automatic gearbox, the Touareg Hybrid can sprint from a standstill to 100kph in just 6.5 seconds with a top speed of 240kph. Despite excellent acceleration performance, this vehicle still returns remarkable fuel consumption, with 8.2 litres/100km on the combined cycle and has a CO2 emissions level of 193g/km. As such, it has very high power and torque performance with significantly reduced fuel consumption.

To comply with its eco-conscious feature, there is no plug-in required as the car is automatically recharged while it is in drive mode and thus, the combination between the petrol engine and the electric motor are effortless and seamless.

Additionally, the Touareg Hybrid comes with the Start/Stop and re-generative braking systems, Hybrid Powertrain Monitoring System, e-Mode button, air suspension and 19-inch ?Salamanca? alloy wheels.

The Touareg Hybrid is now available for order at all Volkswagen authorised dealerships nationwide and is priced at RM616,888. The car is available in Tungsten Silver Metallic.

For more information on Think Blue and Touareg Hybrid, visit www.thinkblue.volkswagen.com.my

About Think Blue.

In the 1960?s, Volkswagen democratized mobility and made driving a car possible for everyone, with the slogan Think Small. Today the question is how to harmonise individual mobility and sustainable behaviour in the future. Therefore, Volkswagen links innovation, responsibility for the environment and collective actions: Think Small becomes Think Blue.

Think Blue is an attitude that goes beyond technologies and products. Think Blue reflects the spirit of the time, setting new benchmarks for environmental responsibility, fuel consumption and emissions, and encompasses all environmental initiatives within the Volkswagen Group under one roof.

In February 2010, Think Blue became the umbrella for Volkswagen?s activities relating to sustainability. It has been rolled out in more than 30 markets. Think Blue thrives on the dialog with our customers and the integration of their ideas. Volkswagen has set itself the ambitious target of becoming the greenest automaker.

With Think Blue, Volkswagen is harmonizing individual mobility and sustainable action that include developing eco-friendly products and technologies as well as resource-efficient production methods. The Volkswagen brand is promoting Think Blue across the globe, putting more environmentally sound vehicles with lower emissions on the market and encouraging everyone to drive in the most environmentally friendly way they can.

Volkswagen is inspiring and motivating consumers to act with a global conscience and drive in an environmentally friendly way. Everyone gets more pleasure out of driving knowing they are doing their part for the well-being of the environment. Anyone can be a part of the ?Think Blue.? way of life?Volkswagen by putting fuel-efficient, low-emission solutions on the market and drivers by making environmentally sound driving decisions. Volkswagen invites everyone to discover and realise ?Think Blue.? in everything that they do.

Source: http://www.wemotor.com/blog/2012/10/vw-introduces-think-blue-umbrella-with-touareg-hybrid-launch/

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